Poster InDesign

For my inDesign practice I also used a promotional photo of Ellie Goulding.

I like the base photo as it's interesting and highlights a possible narrative, it's different from previous photos where they are based in a studio in a photo shoot. The outdoor environment makes the photo more engaging. It also has a cool cross developed style to it, which allows you to have a wider colour scheme. 

I imported the Digi Pack cover of Ellie Goulding's CD, Bright Lights. 

The cover has a similar type of natural vibe to it so fits well with the poster. I positioned it in the bottom right corner because it allows for a split attention and the composition works well. 

I then produced a text box and played around with different fonts, until I found one that I believed worked, I choose a font that was thing and using the tool box increased the length of the letters. I choose a whitey-cream colour, to match the natural envrionment and corn type plants in the background. The pale colour also made a night contrast to the purpley blue trees and matched prominent features of Ellie, like her hair. 

I then did the same for the title of her album, 'Bright Lights' and choose a teal colour to again highlight the natural colour effect, and her coat. I made the writing smaller than the artists name, as throughout my research this has been a convention within all digi-pack designs. As the artist is well-known to populations and therefore by making this bigger will attract attention and sales. 

I then like before imported the HMW logo, and added 'pre order now at' as this is also prominent for hmv promotional posters. I used a similar font to the HMV logo, and made it smaller in the black so that it did not overpower it.

This is my final promotional poster for Ellie Goulding, I like this one compared to my others because of it's wider colour scheme, it's photo is more typically 'indie' because of the clothing and style of the artist being clearly shown. As well as the vintage style colours.