After my research of posters, I have come to understand that the most successful ones are those that provide the key information, such as artists name, album name, the distributors logo, date of sale and tour dates.
I have tried to create a similar poster, that would advertise through the form of posters a promotional album advertisement. As i have decided to use a female solo artist, i decided to use the artist Florence Welch from Florence and The Machine, to create my first poster around.
Using the program InDesign i have been able to edit text and photos, to arrange in an appropriate manner that meets the conventions of my HMV poster. I have used the HMV iconic pink font along with their logo of the dog listening to the gramma-phone, this is a recognizable feature of the HMV distributor.
Along with this, I have included the image of Florence and The Machine's new album digi-pack cover, 'Ceremonials' this lets the audience know the product that I am trying to market for the poster. This is emphasized by the background image of Florence and the Machine, i choose a photo of a live performance to enhance the 'live music' type of vibe for the album.
This is my final poster for my digi-pack album of 'Florence and The Machine' with her new album, 'Ceremonials'. I choose the whit font because of it's bold contrast to the black, this is complemented by the black and white image of Florence that is in the background. I also choose to use fonts that were similar to the digi pack colour so that i could establish a continuity within the poster.
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