I created a short video to answer this evaluation question.
Script from video.
The research process for my media product relied heavily on media technologies. Through using the web browser 'Safari' I was able to gain access to websites such as jcgmedia which was created by our media departments. I also used the software iCal to create a calendar that I could personalise with specific deadlines and targets allowing me to use time management. I did these for every month of my course.
I also used youtube, which allowed me to view a wide range of music videos from different artists, and then more specifically indie artist, the 'suggestions' options on the youtube video allowed me to have a firm grasp of the types of indie genre artist. Using the Mac G5 computer also helped me to record my research, as using the screen grab option of 'cmd' + 'shift' + '4' I was able to crop an image such as a specific type of shot used within the video. I then presented these onto documents and uploaded them onto my blog, allowing me to have a database of conventions and inspirations from other indie music videos, this is as well the program i used to present all of my research.
Using the website surveymonkey.com I created a survey to gain access to information about my target audience, including their music listening habits, favourite genres and what conventions they associated with these. The website was very useful as I was able to share the link and then analyse the results and applied these responses to the planning stages of my music video.
This was particularly useful in my storyboard and animatic, as I was able to use settings that my target audiences had recommended and enjoyed in previous music videos.
To create my animatic I used the program iMovie, This allowed me to import my scanned images onto the timeline and edit together the shots choosing duration, crop and ken burns on each, to recreate the basic format of my music video.
In the construction on my music video, I used the Cannon 7D camera. I believe this piece of camera equipment was one of the most vital parts of my media technology. It allowed me to capture my footage, in a easy to manage and control setting, as well as their high quality which provided me with detailed and in depth shots. It also allowed me to adapt to my surroundings, such as through the ISO settings and Aperture, where it was too dark I could allow for more light to enter the lens so that my actress could be seen in detail still.
I then used the Mac G5 computer to upload and store my footage on, and using the program 'compressor' I imported my footage and then compressed it to a suitable size to work and use on my editing program. This media technology allowed me to manage and prepare my footage.
I then used the program 'Final Cut Pro' to edit my final music video. For this I imported all of my footage and using the 'timeline' feature I dragged in my selected clip and using the 'marker' tool was able to easily match the actress's lip syncing with the artists lyrics. Which was a helpful feature within the editing of my music video. I was able to use multiple layers to control and place my footage so that I could cut from clip to clip without having to import and match it repetitively. I also used Final Cut Pro to create the 'light leak' effect within my music video. I imported a pre-made light leak footage on top of my selected shot and then pressed 'cmd' for settings of the clip, where I changed the 'composite mode' to 'overlay' and then double clicked on the shot and onto the 'motion' tab on the viewing window, there I was able to change the opacity of the shot so it was less contrasting and more natural with my footage.
For my ancillary tasks I used the Cannon 7D camera to take photographs for my digi-pack and poster deisgns. I then used the program InDesign to edit these photos into a suitable template I was able to use this media technology to recreate a conventional album booklet and poster, by using different fonts available to me in styles that suited conventions of the indie genre. I was also able to edit the size and colour of these to create a type of fluency and style that would be recognisable throughout my products.
I also used photoshop to edit my images, applying brushes and filters across to show diversity and creativity through media technology.
I then uploaded my final products onto my youtube channel and gained feedback that I could use for my evaluation on the social network site facebook.
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