Here is the Digipack for Florence + The Machine's album 'Lungs' which was released in the July of 2009, this is an example of a very successful and popular female indie artist's design and marketing to her target audience. The album has spent sixty-five consecutive weeks within the top forty album charts.
This is the album art work for Florence's album, the album is called 'Lungs', this is used as a theme for the digipack, as the photo of florence uses dark forest greens which contrast the rich reds, adding to the grunge effect, which is one of the connotations of lungs and organs anyway. Florence's skin has been edited to show it's whiteness which is associated with death and purity, opposite concepts that come together within this cover. As her sleeping position looks almost serene. I also like the typography for the artists name, the white font contrasts the dark black background.
This is the CD artwork, I like the way that the same white font is used for the album title, this creates a clear sense of identity for the whole album. This also is added to by the actual image itself, the hands holding the heart is very similar to the previous image of florence with the lungs showing. The image itself is very strong because of it's gruesomeness, this is very unusual because florence and the machine appeals to a female demographic, and an image like this could be seen as quite repulsive for them.
The back of the digi-pack, adopts the colour scheme of black and white. These colours are quite common because of the contrast between them, which allows the information and font to clearly stand out and be easy to read by the individual.
The back informs the individual to all of the track names and where they are on the album by placing theme with numbers. This is a convention for the back of an album. I really like the way that the numbers also link up to the arrows on the diagram of the heart, it's quite a cool way to interlink the information with the diagram.
The diagram of the heart continues the theme of body parts and physical representations of love songs, which are normally associated with the heart. For an artist that has such romantic/grunge songs it is a very unique way of combining the two concepts together.
Here is the front cover of Kate Nash's album called 'Made of Bricks'. Kate Nash is a quirky female solo artists, which is very like the type of artist i will be using within my music video.
It's very clever how the title of the album is related to the cover art, showing the connection between the bricks that have made the house which is the main feature on the cover as it is even centred with the framing. This creates continuity within the album, and a clear sense of identity which is useful when marketing.
I also like the childish font for the album title and artist, the way that it isn't contained and is quite free, is very like the happy vibe the album has to offer, and most of all highlights how this isn't an album about heart break or deep feelings, it highlights the cover's surrealism, as it's meant to be perceived as a type of alice in wonderland effect, with kate almost looking doll like. It's a happy album and will have a feel good factor.
To highlight the childlike qualities of the cover they have used 3 primary colours of yellow green and blue and red. These are related to childhood because of their simplicity, this then has connotations of fun and happiness. It's also clever because the artist is a very small part of the cover art because of her size compared to the house, however because she is the only part of the image in red she still clearly stands out without taking up the whole of the cover.
This is the back of the album cover, it contrasts the business which consumes the front cover and is very simplistic within it's format. The grey-blue colour on the back allows clearly for the information of the album to be displayed on.
I like the way that the track lists are not in a generic format of justified to one side, this messiness creates a playful style which highlights the quirky and fun music that Kate Nash is recognisable for.
This is the album cover for Marina and the Diamonds album, The Family Jewels. The main focus of the cover is a close up shot of Marina, as she is the lead singer of the band. I think this is very effective as it shows her as the focus and makes the album easily recognisable for consumers.
I also really like the white font, as it is quiet bold and almost in a scribble handwritten type of font, this gives it a modern and informal type of vibe which highlights the laid back vibe of the album.
I also like the vintage fabric background as it identifies with the conventions if indie and hipster type of fashion and therefore for a young target audience this is very relevant and relatable to.
This is the back of Marina and the Diamonds album. It have a very eye catching close up shot of Marina and The Diamonds. The way that Marina is leaning back, gives her body a distorted type of image, this is kind of similar to the grunge style of Florence's album. Showing me that this type of indie grunge is very common and is successful for female artists.
I also like the way that the same font is used on the back as it gives the album a clear identity. Instead of the typical convention of having the album's track list in a straight line down the back with corresponding numbers, the titles are curved around Marina's head, this joins the artist and the font together and makes it fit together more.
I'd really like to do something like this, linking the back cover image to the text in a unique and interesting way as i believe it is more appealing to the buyer.
This is the CD artwork for Marina and the Diamonds, the CD is a very basic format and not like other products where there is a image that is the main feature. The plain silver style is similar to dated albums, and therefore carries on the vintage style, which is very popular within the target demographic that acts like Marina appeal to.
I also like the way the album uses the same font from the cover, but in black, which co ordinates with the black format of the disc.
This is the album cover for Eliza Doolittle's album. I like the way that it mixes graphic design in a collage type effect with an image of Eliza. This collage/scrap book effect is similar to the quirky scene style of music, as it captures the fun and 'un-comforming' type of music that would be within the album.
However it still keeps to the convention of having a clear colour scheme, as the blue sky like background is noticeable as well as the black and white bold printed album titles.
This is the back cover of Eliza Doolittle's album, it carries on the colour theme by having the sky blue background. Although the fonts are in many different styles, they all still follow the black and white format. The differing fonts highlight the different montage of images that were on the front cover and therefore carry on this quirky effect.
The full length shot of Eliza shows her clothing and this instantly allows for consumers to label her accordingly, this quirky style of miss match colours and outfits would appeal to someone recognise this as a modern interpretation of fashion, and would therefore also understand the style of music.
This CD artwork is similar to Marin and the Diamonds, as it keeps the plain CD image, again it is similarly used to highlight the 'individual' style of indie and quirky style of female artists who are the new generation of solo artists.
It has the same bold style of writing that was in the cover fonts, but uses a different colour to again highlight the montage effect used throughout the album, as the CD itself does not appear to fit with the album.
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