Within all my research I have focused on music from solo artists. I believe this is because it attracts me the most and is the area I will most likely be using within my final product. This means that i know need to focus on what gender of solo artist to use as male and female music video conventions have many differences due to the consumption that they are marketed for. This is why I have chosen to study another Indie genre music video from female solo artist I blame Coco, with her video Self Machine.
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